Crafting Culture: Developing Organizational Values Through Employee Engagement

417-Exhibit Room 2

• Courtney MacNelly, Oklahoma State University

In this session, you'll be guided through the process of creating values tailored to your unique organizational identity. Imagine the impact of involving your team members in a collaborative dialogue that shapes the culture you aspire to cultivate. Whether you're leading your organization, a team, or peer-to-peer, the principles shared will empower you to foster a culture that aligns with your mission and resonates with your team. Join for a thought-provoking exploration that equips you with the tools to embark on your own journey of shaping a collective vision. Leave this session feeling confident in how to leverage your team to lead intentional cultural change within your organization that is not only well received but is owned, embraced and lived out each day.

Learning Objectives:

• Learn how to create values that are owned and embraced by all team members.
• Leverage team members throughout the organization to accomplish organization-wide change and adoption.

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Empowering Philanthropy: The Impact and Engagement of Women in Fundraising

465-Starlight Terrace

• Jayme Ferrell, Oklahoma State University
• Christina Walker, North Carolina State University

The Impact of Women in Philanthropy: Explore the profound influence women have in shaping the future of universities through philanthropy with local examples and through national trends. Showcase the role of Women for OSU and NC State’s Wolfpack Women in inspiring leadership and financial support by offering dual perspectives — one is an established and one is relatively new. Present an overview of both program structure, goals/metrics as well as tactics to increase engagement and raise funds. We will open the floor for questions and encourage attendees to share their experiences by facilitating an interactive discussion on best practices and lessons learned.

Learning Objectives:

• Gain insights into the profound impact of women in philanthropy.
• Understand strategies for effectively engaging women in fundraising decisions.
• Compare and contrast the experiences of a well-established program (WOSU) and a newer program (Wolfpack Women in Philanthropy).
• Learn from a volunteer leader's perspective on the importance of engaging females in leadership and philanthropy.

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Executive Session: Welcome & University Leadership and Change Management

412-Council Room

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Hear More from Keynote Speaker Courtland Warren on Resilience

265-Ballroom

• Courtland Warren, Keynote Speaker

In Courtland’s breakout session, he will build upon the things learned in the keynote address by making those things actionable.

Learning Objectives:

• Learn more about your resilience quotient by taking the resilience assessment.
• Unpack more on the behaviors that demonstrate a resilient mindset.
• Recognize a few types of resilience.
• Retake the resilience assessment to see if your resilience quotient has improved.

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Student Success Philanthropy and the Evolving Structure of University Foundations

413-Exhibit Room 1

• Chris Eden, University of Cincinnati

Donors are becoming more motivated by creating solutions to big problems through the power of philanthropy. As donor behaviors and the philanthropic landscape of higher education evolve rapidly, organizations and their leaders have a responsibility to adapt accordingly. This session highlights the UC Foundation's renewed vision for Student Success Philanthropy, which is the first in a series of enterprise-wide philanthropic visions born out of a shift in the way we approach our work toward big ideas and institutional priorities. Student Success at UC accounts for the changing landscape of higher education, evolving student needs and a rapidly growing student body. Through this vision, each of our 50,000 students will have an opportunity, a community and a path to success thanks in large part to our transformational work.

Learning Objectives:

• Gain a renewed perspective on how our colleagues may frame their visions for student support philanthropy — scholarships, emergency funds, etc.
• Get the opportunity to rethink how our colleagues are engaging their largest donors; particularly those from younger generations.
• Hear about this example for leaders of other institutions to consider as they tweak the structures and responsibilities of their teams.

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The Further Evolution of Corporate Partnerships, Stewardship and Recognition

408-Case Study 1

• Rebecca Gentry, University of Houston
• Greg Lee, University of Houston

As corporate philanthropy aims to be more strategic and impactful, donors want their entire organization to benefit "the whole." In turn, transformative gifts seek to tap into multiple department budgets such as research, marketing, recruiting and community relations. Managing the goals and objectives of multiple donor groups within an organization is complex and pushes universities to look at stewardship and recognition as a continual program rather than a finite list of deliverables. Learn about the University of Houston's matrixed approach — and lessons learned — for corporate investments in a dynamic organization, as well as the Gift Administrative Council stewardship team’s approach to donor relations and stewardship.

Learning Objectives:

• Learn about tools, processes and roles that are critical for success, including the Gift Administrative Council stewardship team.
• Understand the financial impact and resources needed in Advancement to support corporate partnerships.
• Identify opportunities for internal alignment before gift solicitation, during negotiation and post-commitment.

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Unlocking Fundraising Success: Powering Discovery and Referrals with Goal Motivation

416-Case Study 2

• Kim Sargent, University of Central Florida
• Josh Goodridge, University of Central Florida

Uncover how the University of Central Florida has set discovery goals for Leadership Annual Giving and Major Giving Officers that are easy to track and work through. Additionally, learn how we are tracking the impact of referrals of Alumni Engagement, Leadership Annual Giving and Major Giving through the pipeline that directly influence the work of fundraisers and dollars raised for the organization. Join us to hear how UCF Advancement and Partnerships prospect development team and leadership annual giving team have implemented best practices to transform proactive partnerships that directly impacts our fundraising efforts. You will receive reports and examples to take away that can be implemented in a small or large organization.

Learning Objectives:

• Learn about reports and examples on impact of referrals and discovery work that can be implemented in a small or large shop via Excel or Dashboard.
• Hear from a Gift Officer regarding their process for successful Discovery Outreach attempts and referrals.
• Learn impactful questions to ask your team members to encourage referrals and discovery work.

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Building the Bench: Development Associates and Digital Experience Officers

416-Case Study 2

• Annie Wells, Oklahoma State University
• Adrian Matthys, Oklahoma State University

Join us for a deep dive into the sea of possibilities as Oklahoma State University shares the "Power of the Pipeline" through the work of Development Associates and Digital Experience Officers. You will see a snapshot of the successes, learning opportunities and several suggested best practices to build your organization's pipeline so every donor and potential donor feels connected.

Learning Objectives:

• Gain insight on various ways to build the major gift pipeline through staffing, collaboration and discovery.
• Discuss the return on investment by having team members keep prospects “warm” as they are being cultivated toward a major gift.
• Understand how days of giving campaigns can enhance success of identification and discovery by utilizing Development Associates and Digital Experience Officers.

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Combining Forces to Create Dynamic Unit Events in Territories

417-Exhibit Room 2

• Jana Duffy, Oklahoma State University
• Tyler Hewitt, Oklahoma State University

Discover the power of collaboration between Unit Officers and Regional Officers in crafting extraordinary donor experiences. Uncover strategies to leverage these engagements for expeditious closure of major gifts. Imagine accelerating the seven-interaction process by fostering connections within your home college and region. Elevate your fundraising game with this insightful session on efficient donor relationship management.

Learning Objectives:

• Learn specific tips on creating unit events in territories using a system that has been developed between our business school and North Texas regional office for the past eight years.

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Elevating Talent and Advancing the Organization through the Innovation Council

413-Exhibit Room 1

• Travis Egbert, Arizona State University
• Michelle Govani, Arizona State University

Discover how the Arizona State University Foundation revolutionizes success with its groundbreaking Innovation Council. This internal program not only nurtures talent within the organization but also drives pioneering strategies and initiatives that propel the institution forward. Amidst a rapidly evolving landscape, the Innovation Council has cultivated a dynamic network of future leaders united by their shared experiences. This synergy has led to the inception of game-changing projects, from a cutting-edge online donor platform to enhancements in the onboarding process. Join us for a transformative session where you'll unlock the secrets behind the Innovation Council model. Learn to harness the power of creating an internal "innovation team" that not only fosters emerging leaders but also generates groundbreaking ideas crucial for organizational growth. Gain insights into the "Design Thinking" process leveraged by the ASUF Innovation Council. Get ready to empower yourself with the tools to drive innovation and leadership within your organization.

Learning Objectives:

• Learn to describe and define the key ingredients of an “Innovation Council” model (the recipe for success).
• Learn to explain the dual value of creating an internal “innovation team” that both develops emerging leaders and generates new ideas for the organization.
• Understand elements of the “Design Thinking” process leveraged by the ASUF Innovation Council.

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Executive Track: Key Findings for Leadership from the 2024 RNL National Alumni Survey

412-Council Room

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Synergetic Success: Fundraising in Tandem with Deans

408-Case Study 1

• Vince Martino, University of Houston

"Synergetic Success: Fundraising in Tandem with Deans" is an interactive and informative session designed to explore the dynamic collaboration between fundraisers and college deans. This session delves into the strategic partnership between development professionals and academic leaders to maximize fundraising efforts within an educational institution. Participants will gain insights into effective communication, shared goals, and collaborative approaches to secure philanthropic support for key initiatives.

Learning Objectives:

• Attendees will walk away with multiple learning points that they can apply to their role as a fundraiser. This can apply for centralized and decentralized fundraisers. The overarching goal is to better equip fundraisers with the tools and skills necessary to collaborate effectively with Deans and Academic Leaders to drive transformational giving. Attendees will learn about the following:
• Understand the Dean's Perspective — Gain insights into the role and priorities of college deans in academic settings. Explore how fundraising aligns with the broader goals and vision of academic leadership.
• Build Effective Partnerships — Learn strategies for establishing and nurturing collaborative relationships with college deans. Understand the importance of open communication, mutual respect and shared decision-making.
• Align Fundraising Goals with Academic Priorities — Explore methods to identify and prioritize fundraising initiatives that align with the academic mission. Learn how to articulate the impact of fundraising efforts on the college's strategic objectives.
• Create a Culture of Philanthropy — Understand the role of deans in promoting a culture of philanthropy among faculty, staff and students, along with alumni and the greater community. Explore ways to engage academic leaders in fostering a sense of community and support for fundraising initiatives.
• Develop Effective Collaboration Strategies — Discover practical approaches for collaborating with deans on specific fundraising campaigns or projects. Learn how to leverage the strengths of academic leadership to enhance fundraising success.

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Unlocking Fundraising Potential in a Competitive Landscape

465-Starlight Terrace

• Olivia Thompson, University of Houston
• Russell Dunlavy, University of Houston

In a large, metropolitan city, an individual donor or company has a multitude of options when it comes to making a philanthropic gift. What sets your institution apart to these well-versed donors? How do your university's priorities translate to the interests of "global citizens" or an international company? Houston is a rich philanthropic landscape, including individuals, large foundations and more Fortune 500 companies than any other market outside of New York City. The number of non-profits and philanthropic opportunities creates a highly competitive landscape as well as opportunities for collaboration and engagement. Experienced fundraisers from Houston will share their experiences fundraising in one of the country's most philanthropic cities and lead a discussion on what each institution has to gain from targeting their case to a city's own philanthropic identity.

Learning Objectives:

• Learn how to target your case statement to a city's philanthropic identity.
• Gain key insights on fundraising in diverse, international cities.
• Network through roundtable discussion with fundraisers and advancement leaders who are also fundraising in the same urban landscapes as your team.

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When You Die, Can We Have Your Money? How to Incorporate Legacy Giving into your Fundraising Strategy and have Effective Legacy Gift Conversations with Every Prospect

265-Ballroom

• Jessica Nelson, University of Utah
• Ann Morse, University of Utah

Legacy gifts generally are the largest and most personal gifts individuals will make during their lifetimes, so why do some fundraisers fear or avoid having these conversations with their donors? “Legacy gifts are too complex; it's uncomfortable to discuss death; a person's estate is private...” we've heard it all before. But the key to having a successful legacy gift program is to reframe your perspective on what legacy giving is and how you approach the conversation with the donor — you're just planting the seed and providing helpful information! In this session, we'll discuss how you can incorporate legacy giving into your current fundraising strategy, identify good legacy giving prospects, and

Learning Objectives:

• Describe the benefits of various legacy gift vehicles to donors.
• Identify good legacy giving prospects.
• Identify “cues and clues” in donor conversations that present an opportunity to plant the seed or solicit a legacy gift.
• Develop the skills to discuss legacy gift opportunities with donors.

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A Legacy in Land: Facilitating Real Estate Gifts by Agricultural Landowners

417-Exhibit Room 2

• Derrick Davies, Oklahoma State University
• Shannon Ferrell, Oklahoma State University

As America's farmers and ranchers mature and fewer farms have an heir returning to continue the operation, what is to become of the land? This session will present a deep-dive into one of the largest transfers of wealth in American history and how "land-rich, cash-poor" agricultural families can make a significant charitable impact on our universities.

Learning Objectives:

• Learn how charitable giving vehicles can be components in helping donors solve complex business transition plans.
• Learn how life-income giving vehicles can provide benefits to the donor beyond just the income stream and charitable outcome.
• Develop creative approaches to charitable giving for Development Officers and Planned Giving Officers with their donors.
• Look at how projected wealth-transfer trends can help charities be proactive with solutions for donors.

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Connect, Achieve, Succeed! Working Together to Build Meaningful Relationships Amidst Significant Leadership Transitions

416-Case Study 2

• Laura Ketchum, Oklahoma State University
• Dr. Bobbi Kay Lewis, Oklahoma State University

Learn how OSU's College of Arts and Sciences thrived with fundraising and alumni engagement amidst profound leadership changes both at the college and university levels. Development officers working collaboratively with campus marketing and dean's leadership team is always the goal - but often disconnects remain. In this session, you'll hear from both a campus partner and a senior development officer on how their two teams worked together to build a stronger pipeline for major gifts.

Learning Objectives:

• Work closer with university leadership (deans, associate deans, faculty) to engage the alumni base in giving.
• Consider ways campus efforts can be used to spotlight or otherwise feature "unicorn" prospects.
• Partner on events with a dual purpose — not reinventing the wheel or adding more to either campus or development's calendar.
• Leverage existing campus communication streams to reinforce fundraising initiatives.
• Involve the dean's leadership team and campus communicators in high level donor strategy.

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Executive Track: Organizational & Governmental Challenges

412-Council Room

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Harmonizing Pipeline Propulsion Across Development Teams

408-Case Study 1

• Sara Prince, Kansas State University
• Alyssa Keller, Kansas State University
• Maria Kimzey, Kansas State University
• Mike Porter, Kansas State University
• Mitch Harris, Kansas State University

KSU Foundation accomplishes strategic pipeline development through a system of unique fundraising positions: the University Wide officer, the Digital Development Officer and the Student Gift Officer. We will drill into the left side of the KSUF development spectrum to share with our peers how to excel in building a system of identifying and qualifying major gift donors, fostering successful partnerships among fundraising teams and building lifelong donor relationships.

Learning Objectives:

• Learn how to streamline and build cohesive teamwork.
• Identify and qualify the next generation of major gift donors through day-to-day operations and communication.
• Gain inspiration to think about new avenues to uncover prospects.

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Harnessing AI for Advancement: A University of Utah Perspective

265-Ballroom

• Daniel Hadley, University of Utah

Discover the transformative role of AI in university fundraising with "Harnessing AI for Advancement: A University of Utah Perspective." Explore real-world AI applications, strategies for enhanced donor engagement and best practices for ethical AI use. Envision AI's future as a collaborative force in advancement and engage in meaningful discussions and inter-institutional collaboration. Amplify collective knowledge and practices in shaping the future of university fundraising and community engagement.

Learning Objectives:

• Understand the Application of AI in University Fundraising — Gain insights into how AI is currently being used to drive donor engagement, strategy optimization and operational efficiency at the University of Utah.
• Learn from Real-World Examples — Analyze successful case studies demonstrating the practical impact of AI on fundraising initiatives, providing a template for replication or adaptation in their institutions.
• Navigate Ethical AI Use — Understand the ethical implications of AI in data handling and privacy, helping to ensure responsible AI adoption in alignment with institutional values and legal frameworks.
• Develop AI Integration Strategies — Acquire knowledge on establishing guidelines for AI integration, ensuring a balanced and effective approach to adopting this technology in advancement work.
• Envision AI's Role in Future Advancement — Recognize AI's potential as a transformative force, moving beyond operational tasks to becoming a collaborative partner in strategy development and execution.

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Mentorship and its Impact on the Professional Experience of Advancement Employees at the University of Colorado Boulder

465-Starlight Terrace

• Kevin Lobdell, University of Colorado Boulder

Have you ever participated in a formal mentorship program or developed informal mentorship relationships with your colleagues? Are you curious how mentorship can impact the professional experience of advancement employees? If so, this session is for you! The presenter will share the findings from their quality improvement project for the capstone of their educational doctorate (EdD) program where they evaluated the effectiveness of the advancement mentorship program at the University of Colorado Boulder related to the program's stated objectives of promoting professional development and career success; and improving employee retention. Attendees will learn about the value of mentorship within the advancement profession, its connection to employee retention, and best practices for the most effective program structure based on the experiences of participants in CU Boulder's mentorship program. Additionally, attendees will hear about the experience of completing a doctoral program while also working full-time.

Learning Objectives:

• Learn from a brief overview of the evolution of mentorship and the prominent themes present in the literature especially related to advancement employees.
• Learn about the findings from the evaluation of the mentorship program at the University of Colorado Boulder and how those could be applied to other formal mentorship programs or informal mentorship relationships.
• Learn how the mentorship program impacted the professional experience of advancement employees who participated in the program and its impact on their feelings toward employee retention.
• Learn about the experience of doctoral student who completed an EdD program while working full-time as an advancement employee.

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Visionary Philanthropy in Action

413-Exhibit Room 1

• Olivia Thompson, University of Houston
• Hannah Barker, University of Houston

Transformational gifts are the kind of gifts fundraisers dream of! They are also complex and involve multiple teams across an institution to produce results and keep donors invested. Donors who make transformational gifts are drawn to enterprising, interdisciplinary teams who can inspire vision to tackle real, complex societal problems. Explore opportunities across your institution for interdisciplinary, transformational gifts and re-envision what's possible for your major and principal giving pipeline. We will discuss how you can create a case for support that speaks to a donor's vision while also addressing academic and research priorities at your institution.

Learning Objectives:

• Identify opportunities for transformational and cross-institutional support.
• Identify and bring together key stakeholders at your institution.
• Craft a case for support that speaks to institutional, college/program, and donor/community priorities.
• Think beyond traditional, transactional major giving.

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5 Steps for Building Portfolios, Finding Filler Visits and Closing Transformational Gifts with EverTrue and Oklahoma State

465-Starlight Terrace

• Erik Rapp, Evertrue

The presentation will guide advancement leaders through essential strategies for optimizing prospect research, trip planning, and donor engagement to drive fundraising success within their advancement shops.

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Executive Track: Bryant Group, Leadership Development

412-Council Room

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Journey to Support: Strategic Trip Planning and Best Practices for Getting More Visits in Healthcare Development

417-Exhibit Room 2

• Matt Rhea, University of Kansas

Join this insightful session that unravels the art of constructing consequential donor trips and reveals strategies for getting more visits. From destination selection to prospect outreach, learn the key elements that make your trips crazy good.

Learning Objectives:

• Learn how to maximize your time in planning trips.
• Discover how healthcare fundraising is different from undergraduate fundraising.
• Get ideas on a few free websites for finding cell phone numbers or emails.
• Learn tips for getting scheduled visits with healthcare alumni.
• Hear about tips and best practices for planning multiple trips to the same area.

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Managing Ethical Issues in Planned Giving

416-Case Study 2

• Matthew Clark, West Virginia University

Planned giving is a vital source of revenue for many nonprofit organizations, but it also involves complex ethical and legal issues that can pose significant challenges for planned giving directors. In this session, you will learn about the common ethical and legal dilemmas that arise in planned giving, such as donor capacity, confidentiality, disclosure, donor intent, tax implications, conflicts of interest, and more. You will also discover some best practices and resources for managing these issues and ensuring compliance and accountability in your planned giving program.

Learning Objectives:

• Identify the key ethical and legal principles that guide planned giving.
• Recognize the common ethical and legal challenges and dilemmas that planned giving directors may face.
• Apply some practical strategies and tools for resolving these issues and avoiding liability.
• Access some useful guidelines and resources for further learning and support.

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Onboarding the K-State Way: The Good, the Bad and the Beautiful Lessons Learned through our Training Program

408-Case Study 1

• Eric Holderness, Kansas State University

Effective training programs can enhance employee satisfaction and increase staff retention. At K-State, we implement a comprehensive training approach for new hires in the Development Team. This program connects leaders, experienced development officers and new hires to explore strategies for success within the organization. Our multi-day training program provides clarity, ensures consistent focus, and helps to achieve fundraising success.

Learning Objectives:

• Learn ways that intentional and structured training can be an effective learning experience for all development professionals regardless of specific development roles.
• Walk away inspired to rethink how you can advocate to have your team's work represented in onboarding and training.

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Parent and Family Philanthropy From the Ground Up

413-Exhibit Room 1

• Annie Wells, Oklahoma State University
• Molly Ferguson, Baylor University

This session offers a comprehensive overview of the key elements involved in launching, maintaining, and elevating Parent and Family Philanthropy programs, drawing on real-life examples from both a private institution like Baylor University, who has a tenured and well-established program and a public, land-grant institution like Oklahoma State University, who is in the beginning stages of launching their program. Participants can expect to gain practical insights, best practices, and strategies to navigate the complexities of parent engagement and fundraising in the higher education context. This session will cover The Power of Campus Partners and Meaningful Data, A Multifaceted Approach to Fundraising from Parents, The Loopholes and Land Mines, and so much more.

Learning Objectives:

• Learn the steps and key partners needed to launch, maintain and elevate your parent engagement.
• Grow your organization's donor base.

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Prospecting for Strategic Initiatives: The First Steps

265-Ballroom

• Ty Ropp, Oklahoma State University
• Blake MacNelly, Oklahoma State University

Join us for an engaging discussion around fundraising for strategic initiatives and how to collaborate with prospect development to cast the right net to catch the right donors! During this session we will explore how to create the right message to engage your donors with university leadership’s strategic initiatives, how to collaborate with your prospect development teams to identify and engage the best donors for the initiative, and how to create buy in with your organization’s development officers to move the needle forward. Whether you're a seasoned pro or just starting out, you will come away with actionable steps you can implement in your institution to successfully set off on your next fundraising effort.

Learning Objectives:

• Learn about the benefits of categorizing donor motivations for your strategic initiative and their long-term use in prospecting efforts.
• Find out how to collaborate with your Prospect Development team to ensure they are equipped and prepared to identify the best prospects for your initiative right from the start.
• Discover how to create buy-in and maintain momentum within the organization for strategic initiatives.

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Agriculture & Extension

4th Floor Veterans Lounge

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Annual Giving Pipeline / DXO

1st Floor Atrium (North)

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Annual Giving Tactics & Programs

456A Varsity Room

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Arts & Sciences / Fine Arts / Liberal Arts & Humanities

417 Exhibit Room 2

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Business

456B Pioneer Room

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Corporate & Foundation Relations

1st Floor Atrium (South)

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Donor Relations & Events

230 Campus Life West

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Education & Human Sciences

2nd Floor Campus Life Lounge (West)

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Engineering

205 Campus Life East

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Estate & Gift Planning

265 Ballroom (North)

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Executive Leadership: President / CEO / VP

265 Ballroom (South)

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Generalists / Regional Development / Central Development

450 Oklahoma Room

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Marketing & Communications

2nd Floor Campus Life Lounge (East)

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Mid-Level Managers – Motivating Teams & Aligning Toward Organizational Success

408 Case Study 1

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Mid-Level Managers – Recruitment & Onboarding

416 Case Study 2

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Newcomers

470A A&M Room

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Parent Programs / Honors College / International Alumni

465 Starlight Terrace (South)

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Prospect Research & Prospect Engagement

412 Council Room

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Strategic Initiative Fundraising

413 Exhibit Room 1

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Veterinary Medicine / Health Sciences / Nursing

465 Starlight Terrace (North)

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Agriculture & Extension

4th Floor Veterans Lounge

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Annual Giving Pipeline / DXO

1st Floor Atrium (North)

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Annual Giving Tactics & Programs

456A Varsity Room

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Arts & Sciences / Fine Arts / Liberal Arts & Humanities

417 Exhibit Room 2

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Business

456B Pioneer Room

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Corporate & Foundation Relations

1st Floor Atrium (South)

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Donor Relations & Events

230 Campus Life West

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Education & Human Sciences

2nd Floor Campus Life Lounge (West)

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Engineering

205 Campus Life East

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Estate & Gift Planning

265 Ballroom (North)

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Executive Leadership: President / CEO / VP

265 Ballroom (South)

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Generalists / Regional Development / Central Development

450 Oklahoma Room

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Marketing & Communications

2nd Floor Campus Life Lounge (East)

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Mid-Level Managers – Metrics, Goals & Growth Mindset

408 Case Study 1

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Mid-Level Managers – Talent Development & Employee Engagement

416 Case Study 2

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Newcomers

470A A&M Room

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Parent Programs / Honors College / International Alumni

465 Starlight Terrace (South)

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Prospect Research & Prospect Engagement

412 Council Room

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Strategic Initiative Fundraising

413 Exhibit Room 1

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Veterinary Medicine / Health Sciences / Nursing

465 Starlight Terrace (North)

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